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No one started a failed business idea they didn't believe in. As passionate as founders are, startup requires extreme discipline.

Customer support has always been measured by how quickly it can solve problems and how satisfied customers feel afterwards. In 2025...

Recruiters have always been judged on their ability to find the right people at the right time. But today in 2025, the definition of...

When McKinsey looked at how B2B buyers actually interact with vendors, they found something that has become a rule you cannot ignore. ...

Every company talks about their ICP, the so-called “Ideal Customer Profile.” You see it in pitch decks, in strategy workshops, written on...

A recent McKinsey study found that software companies in the top revenue growth quartile consistently formalize the Product Marketing...

In startups, building is rarely the real challenge. The real challenge is knowing if what you build creates value and resonates with the...